Industry Credentials


1990   John was the first person living in the Southern Hemisphere to sit and pass the stringent oral and written Certified Trade Broker Accreditation Examination laid down by the *International Reciprocal Trade Association (IRTA, based in USA), 

*The International Reciprocal Trade Association, founded on August 31, 1979, is a non-profit organization committed to promoting just and equitable standards of practice and operation within the reciprocal trade industry.  The reciprocal trade industry primarily consists of corporate and retail ecosystems who use digital currency to record transactions.


1990  John was awarded the industry’s professional designation of Certified Trade Broker (C.T.B.).


1991   At IRTA’s annual convention in Los Angeles John was also awarded IRTA’s most prestigious Barter Ambassador Award for his dedication and ongoing promotion of IRTA and the reciprocal trade industry.

Industry Background

1985   Whilst managing his construction business in Auckland, New Zealand John was introduced to the use of *complementary currency and joined  a Barter/Trade Exchange.

*Complementary currency is the currency used by members of Barter/Trade Exchanges through a mutual credit system. It was initial used via a cheque or card system before it went digital.

1986-1988    John was so intrigued with the concept of alternative currency he commenced study and research into the management and operation of barter/trade exchanges in the USA, Canada and Switzerland.

1988   John visited Canada and the USA and reached out to exchange operators to learn more about the management and use of Barter/Trade Exchanges and complementary currency.

1989-1991    John and his childhood mate Gary Karena founded the Reciprocal Trade Industry in Australia, by establishing the countries first Barter/Trade Exchange, the Australian Contra Banc. The Contra Banc enabled business operators to use complementary currency as an inducement to increase sales, reduce purchasing, borrowing and operating costs and improve bottom line profits. 

After operating the Contra Banc for two years John and Gary could see the offline model was not commercially viable with high operating costs and the membership base was sold to others who wished to enter the industry. A number of years later the internet assisted exchange operators to lower operating costs with online directories and transaction payment platforms. 

The founders of Bartercard, BBX, and BBX UK, where all either members, brokers or licensees of the Contra Banc.

1992- 2021  John has been a presenter at business educational seminars and workshops, in many countries and throughout Australia enlightening attendees in the many reasons why and how business operators use their own private issue paper money and complementary digital currency to achieve their marketing and purchasing objectives.

John has consulted to numerous independent operations in the commencement and operation of a Barter/Trade Exchange and has educated many of their brokers in the profitable use of digital currency.

John created the worlds first brokering service for the sale, purchase and exchange of complementary/digital currency 

Present   John co-created the Alpha Program, the first and only known Customer Reward/Loyalty Program that uses complementary digital currency as an added value reward to retain/gain cash paying customers for businesses. 

Due to  demand in the marketplace John is presently creating a course for a new profession of Digital Currency Brokers. The Brokers are independent contractors who will assist those with Bartercard, BBX and Qoin balances spend down their balances for a negotiated fee.   

John advocates the principals of “lassez faire” an economic doctrine that opposes governmental regulation and interference in commerce beyond the minimum necessary for a free enterprise system to operate according to its own economic law. 

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