John can assist you attain the knowledge, understanding and skills required to integrate the use of alternative currency into your business or accept it as another form of payment to fast track the sale of assets.  

" It's what you don't know about the use of alternative currency that will be the measure of your success or failure in its profitable use" 

Industry Credentials

1990   John was the first person living in the Southern Hemisphere to sit and pass the stringent oral and written Certified Trade Broker Accreditation Examination laid down by the *International Reciprocal Trade Association (IRTA, based in USA), 

*The International Reciprocal Trade Association, founded on August 31, 1979, is a non-profit organization committed to promoting just and equitable standards of practice and operation within the reciprocal trade industry.  The reciprocal trade industry primarily consists of corporate and retail ecosystems who use alternative currency to record transactions.

1990  John was awarded the industry’s professional designation of Certified Trade Broker (C.T.B.).

1991   At IRTA’s annual convention in Los Angeles John was also awarded IRTA’s most prestigious Barter Ambassador Award for his dedication and ongoing promotion of IRTA and the reciprocal trade industry.

IRTA Conferances Attended

* ONLINE 2021 (Due to Covid)

IRTA workshops attended
- Building the trade exchange client base
- Managing reciprocal accounts
- Intercity and innovative trading
- Eight pillars of successful trade exchange management
- Managing trade exchange lending and collecting accounts receivable
- Using trade dollars for employee benefits
- Generating profit from special events for clients
- Choices before the industry
- Corporate Reciprocal trade in the 90's
- Perspectives on corporate trade marketing
- Corporate Trade Finder/Brokers
- Techniques of negotiating with vendors and developing fulfillment capabilities
- Conditions for success in corporate trade

Industry Background

1985   Whilst managing his construction business in Auckland, New Zealand John was introduced to the use of *complementary currency and joined a Barter/Trade Exchange.

*Complementary currency sometimes known as trade dollars and or trade credits falls under the umbrella of alternative currency. It is used by members of Barter/Trade Exchanges through a mutual credit system and was initial transferred from one party to another through the use of of cheques and/or transaction slips via a  card system before it went digital.

1986-1988    John was so intrigued with the concept of alternative currency he commenced study and research into the management and operation of barter/trade exchanges in the USA, Canada and Switzerland.

1988   John visited Canada and the USA and reached out to exchange operators to learn more about the management and use of Barter/Trade Exchanges and complementary currency.

1989-1991    John and his childhood mate Gary Karena founded the Reciprocal Trade Industry in Australia, by establishing the countries first Barter/Trade Exchange, the Australian Contra Banc.

The Contra Banc enabled business operators to use alternative currency as an inducement to increase sales, reduce purchasing, borrowing and operating costs and improve bottom line profits. 

After operating the Contra Banc for two years John and Gary could see the offline model was not commercially viable with high operating costs and the membership base was sold to others who wished to enter the industry. A number of years later the internet assisted exchange operators to lower operating costs with online directories and transaction payment platforms. 

The founders of Bartercard, BBX, and BBX UK, where all either members, brokers or licensees of the Contra Banc.

1992- 2021  John has been a presenter at business educational seminars and workshops, in many countries and throughout Australia enlightening attendees in the many reasons why and how business operators use their own private issue paper money and alternative currency to achieve their marketing and purchasing objectives.

John has consulted to numerous independent operations in the commencement and operation of a Barter/Trade Exchange and has educated many of their brokers in the profitable use of alternative currency. These include Sydney Trade Exchange (STX), Business Barter Exchange (BBX) , Brisbane Trade Exchange (BTE), International Trade Exchage (Aust) ITEX, International Business Excahnge (IBEX), New Zealand Barter Exchange NZBX), Barter Trading Group (BTG), Contrabart and UK barter.  

John created the worlds first brokering service for the sale, purchase and exchange of alternative currency. 

John has established the Alpha Business Institute an independent body offering businesses the ability to attend free webinars providing the knowledge, understanding and skills required to successfully integrate alternative currency into their business in a responsible and profitable manner.
John has developed the first and only known customer loyalty and interest free finance program that enables businesses to pay alternative currency as an added value reward to retain/gain cash paying customers and accelerate the timely payment of receivables. 

John is also finalising the development the world's first country based, multi purpose emarkets that enables businesses to create listings offering to accept Cash, AMEX, VISA, Mastercard, Diners, JCB, Maestro, Bartercard, BBX, Qoin, Itex, BIZx, IMS, Bitcoin, Bitcoin Cash, Ethereum, Litecoin, XPR and any other form of alternative currency towards payment all on one site.

John believes this model falls within the purpose and mission of the International Reciprocal Trade Association (IRTA) and is viewed by many participating in the alternative currency space as a major step forward in the growth, market acceptance and evolution in the use of alternative currencies. John said "What is good for those who use alternative currencies has to be good for the industry."

IRTA PURPOSE "…to raise awareness and value of alternative currency processes to the global community."

IRTA MISSION "… dedicated to the advancement of modern trade.”

John advocates the principals of “lassez faire” an economic doctrine that opposes governmental regulation and interference in commerce beyond the minimum necessary for a free enterprise system to operate according to its own economic law.